Better Than Tinder Ad Model

Tinder is a dating app that matches users to others based on geographic proximity. It designed (and patented) the swipe interface, in which a user swipes right to 'like' or left to 'pass'. If two users both like each others, it's a match, and they are then able to chat through the app.

While deciding, Tinder users are able to view selected pictures of their potential match, alongside a short bio and linked Spotify and Instagram accounts if connected.

With its basis in physical proximity, it dispenses with the complex algorithms utilised by other mobile dating apps and reduces it to the simplest level that you might find in real life: physical attraction. For that reason, Tinder has gained a reputation as a 'hook-up app', a reputation that competitors like Bumble have been quick to capitalise on.

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The app was founded in 2012 in Hatch Labs, a startup incubator run by InterActiveCorp (former parent company of Match Group). Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California, designed the match-making algorithm.

After initially being trialled in a series of US college (university) campuses, Tinder was rolled out fully to great success, processing 350 million swipes per day by late 2013 (that's 4,000 per second), rising to one billion swipes per day before the end of 2014. The free-to-use app introduced a premium subscription model in 2015 with added features (Tinder Plus), and a third level in 2017 (Tinder Gold). One-off in-app purchases can also be made.

Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. Even with new competition from Bumble in the U.S. and Badoo in Europe, it remains the most popular dating app, with 75 million monthly active users and 6.2 million monthly subscribers.

We have collected data and statistics on Tinder. Read on below to find out more.

Tinder overview

Launch date	12 September 2012
HQ	Los Angeles, California
People	Jim Lanzone (CEO), Shar Dubey (CEO, Match Group)
Business type	Subsidiary
Owner	Match Group
Industry	Online dating

Tinder revenue

Year	Revenue
2015	$47 million
2016	$169 million
2017	$403 million
2018	$805 million
2019	$1.15 billion
2020	$1.4 billion

Source: Company data

Tinder subscribers

Year	Subscribers
2015	0.3 million
2016	1.1 million
2017	2 million
2018	3.7 million
2019	5.2 million
2020	6.2 million

Note: Values are taken from Q2 of each respective year

Tinder user penetration

App	Overall	18-24	25-34	35+
Tinder	17	52	31	6
Bumble	15	34	28	6
Match.com	15	19	16	14
eHarmony	10	12	12	9

Source: Civic Science

Tinder age demographics

Age	Percentage of users
18-24	35
25-34	25
35-44	20
45-54	8
55+	10

Note: This covers US users

S ource: Cast from Clay

Age demographics UK

Age	Percentage of users
18-24	27
25-34	28
35-44	16
45-54	9
55+	16

Source: Cast from Clay

Tinder gender demographics US

Age	Percentage of users
Female	24
Male	75

Note: This covers US users

Source: App Ape

Gender demographics UK

Age	Percentage of users
Female	9
Male	89

Source: Ogury

Tinder HH income demographics

HH income	Percentage of users
<$30k	12
$30-60k	15
$60-80k	26
$80-100k	20
+$100k	20

Note: This only covers U.S. users

Source: Cast from Clay

Tinder vs Badoo: global market share

Tinder FAQ

How many people use Tinder once a month?

Tinder has 75 million monthly active users, 7.8 million of which are from the U.S.

What percentage of Match Group's revenue comes from Tinder?

Tinder accounted for 59% of Match Group's 2020 revenue

What countries are the biggest contributors to Tinder's revenue?

The U.S. is by far the largest contributor, at 43%, with the U.K. second at 8% (Sensor Tower)

How many times has Tinder been downloaded?

Tinder has been downloaded over 400 million times

How many countries is Tinder available in?

Tinder is available in 190 countries and in over 40 languages

How many Tinder users go on dates a week?

According to Tinder, 1.5 million of its users go on dates per week

How many times do active Tinder users use the app a day?

Active Tinder users log in on average four times a day (SurveyMonkey Intelligence)

More Dating App Data

Bumble Revenue and Usage Statistics (2021)